How to make your home shine on the market

Oscar Syvertsen Estate agent / marketing coordinator Selling a home is about more than posting a few photographs and waiting for offers. Well-executed marketing can make an enormous difference – both to the number of interested buyers and to the price you achieve. Oscar Syvertsen, estate agent at NBBO Eiendomsmegling, shares his best advice on giving your home that little extra edge on the market.

– I care about creating a secure and efficient sales process for my clients, and that starts with a clear marketing strategy. The goal is always to achieve the highest possible price, says Oscar, who studied at BI Norwegian Business School and has many years of experience in the property industry.

—Use the agent's network

A strong network can be worth its weight in gold when your home goes on the market. An experienced agent has access to a broad client database and can contact relevant buyers even before the listing is published.

—A strong first impression

Styling and professional photography are absolutely essential. – We want to showcase the home's qualities in the best possible way. A strong first impression increases the chance that potential buyers click through and come to the viewing, explains Oscar, who is known for his keen eye for detail.

—Know your target audience

Good marketing starts with understanding who the potential buyer is. Once we know where the target audience looks for a home, the measures in the marketing strategy can be tailored accordingly.

—Be visible where people are

Social media such as Facebook, Instagram and Snapchat offer unique opportunities for targeted advertising. – We use tools that let us reach buyers of the right age, life situation and geographical area, says Oscar.

—Good copy stirs emotions

A well-written listing is not merely a list of facts. The text should make the reader want to live there. It must be both informative and emotionally engaging.

—Sell the neighbourhood too

– Buyers aren't just buying a home – they're buying a lifestyle. That's why we always highlight local amenities such as schools, public transport, walking areas and shops, says Oscar.

—Timing is key

When the home goes on the market matters a great deal. An experienced agent knows which periods generate the most interest.

—Presentation of the highest standard

An elegant, high-quality prospectus creates a professional first impression. – A good prospectus helps keep interest alive after the viewing, and can be the little extra that prompts someone to place an offer, says Oscar.

Using every means available

– It's about seeing the whole picture and using every means available to bring out the home's full potential, says Oscar.

Do you have questions about how best to market your home? Get in touch with Oscar Syvertsen – your local estate agent with a passion for both the profession and the people behind the homes.